Behavioral Concept Component Library
Making behavioral science practical, usable, and embedded in every design decision.
Role: Experience Design Intern
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Project Type: Team Work
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Tools/Skills: Figma, Design Systems, and Component Design
Introduction
During my internship with the Behavioral Science team at U.S. Bank, I was tasked with building a Figma component library that translated behavioral science principles into usable, compliant design assets.
Behavioral Component Library
Categorization
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I organized components by common design problems rather than by concept name,
making them searchable the way designers actually think.
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Anatomy
Each variant was tailored for different levels of detail and usage scenarios.
Annotation Variant 

One-line reference with link to
main page; ideal for quick tags in critiques.
Primary Variant 

Full definition, context, and rationale; includes links for deeper exploration.
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Secondary Variant 

Short summary for fast recall;
often used in presentations.
Instruction Card
The card acts as a built-in onboarding tool inside Figma. So, designers can get started without ever leaving their workflow or consulting external documentation.
What I Delivered
Before closing this project, I delivered a foundation that is both usable today and scalable for the future,
moving behavioral science from scattered documentation into a living design system.
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The Impact
BEFORE
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Applying behavioral science meant stepping outside the design process entirely, hunting through ZeroHeight, cross-referencing docs, hoping you remembered the right principle at the right moment. Concepts felt theoretical and hard to act on mid-project.
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No centralized toolkit. No in-context guidance.
AFTER
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Designers have 28 ready-to-use components organized by the problems they actually encounter with built-in guidance.My manager noted the library created a foundation the team hadn't had before.
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✦ Behavioral science as a design tool, not a theory
Internship · Design Systems · Behavioral Science
U.S. Bank
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Building a behavioral science component library to guide smarter financial decisions.
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